It's "Assistant Manager" not "Sweetheart."
I started at my current company right out of college. I've been promoted twice and am now an assistant manager with a huge range of responsibilities. Unfortunately (at work at least) I'm young, blonde, and a woman. While people stopped treating me like my boss's secretary when I moved into an office, one issue lingers--my coworkers sometimes call me "sweetie" or "honey" on the phone. It's mostly older women who do this. It drives me crazy! Is there a tasteful and professional way I can point out to them that this is really innapropriate? Or should I just suck it up and deal with it?