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Ben & Jerry's "Hubby Hubby" Ice Cream!

Ice cream company fetes gay marriage

By Jerry Kronenberg | Tuesday, September 1, 2009 | | Business & Markets
Photo by Herald file

Ben & Jerry’s is temporarily renaming popular “Chubby Hubby” ice cream “Hubby Hubby” beginning today to celebrate the start of legalized gay marriage in its home state of Vermont.

“The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love - and plenty of ice cream,” Ben & Jerry’s CEO Walt Freese said in announcing the sugary switch.

Ben & Jerry’s, which has long backed liberal causes, plans to rebrand “Chubby Hubby” as “Hubby Hubby” for 30 days to show support for Vermont’s new law.

The move is mostly symbolic, as Burlington-based Ben & Jerry’s isn’t changing labels on “Chubby Hubby” pints sold in stores.

Spokesman Sean Greenwood said revising product labels takes 18 months, although he said Ben & Jerry’s hasn’t ruled out retailing “Hubby Hubby” in the future.

In the meantime, a wedding-themed Ben & Jerry’s truck will hand out free “Hubby Hubby” across Vermont today. Scheduled stops include the Vermont Capitol, where lawmakers passed a gay-marriage law that takes effect today.

Ben & Jerry’s six Vermont ice cream parlors also plan to sell special “Hubby Hubby” sundaes during September.

Gay-marriage backers see Ben & Jerry’s move as sweet sign of support.

“As we continue to fight for equality, it’s heartening to see businesses like Ben & Jerry’s demonstrate their support,” said Scott Gortikov of pro-gay-marriage organization MassEquality. “I look forward to the day when ‘Hubby Hubby’ is available in supermarkets in all 50 states.”

But the name change is giving gay-marriage opponents an ice cream headache. “It’s a bad idea, especially because I think they’re just doing it to rub it in that Vermont has legalized gay marriage,” said Brian Camenker of


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snarkypants snarkypants 6 years 38 weeks
tulipe, americone dream is the greatest ice cream in the history of ever. i love that stuff!!!
harmonyfrance harmonyfrance 6 years 38 weeks
You ladies crack me up. :rotfl:
stephley stephley 6 years 38 weeks
*sigh* God bless America. :(
Tulipe Tulipe 6 years 38 weeks
We always have time for this. It's practically in the constitution. "All men are born free and equal and will make time for sandwiches no matter what"...
stephley stephley 6 years 38 weeks
Sure, you French have time for that kind of thing! No man should be allowed to get his hair cut without my approval.
Tulipe Tulipe 6 years 38 weeks
You're really hard on poor Stephen who cut his hair at the request of Mr "Big Ears"... Take Jon Stewart then, he still has all his hair. But now, speaking about Stephen AND Jon, I don't want ice cream anymore. I want a sandwich... (ahem). ;-)
stephley stephley 6 years 38 weeks
I can't think of Stephen that way until his hair grows back! And I only like vanilla or cookies n cream ice cream.
Tulipe Tulipe 6 years 38 weeks
Yeah yeah yeah, all very good. BUT the real important thing is "who has tested Colbert's Americone Dream" and is it any good ??? You have to understand me : my dream guy (ok, I'm pushing it too far, but still) has been promoting this ice cream on his show forever and they don't sell it in France ! I'm frustrated because Stephen said that the ice cream tastes like he does, and, well, I've always been intrigued about this "licking" adventure... :-p (I know. Too dirty. I'll shut up now).
kastarte2 kastarte2 6 years 38 weeks
Chubby Hubby is yummy. Not my favorite flavor but still very good. I think this is a brave stance to take since they risk losing business or boycotts.
hypnoticmix hypnoticmix 6 years 38 weeks
I walked by the local Ben & Jerry's last night on the way to the gym. The smell of sugar wafted out of that door nearly knocked me over, I was really turned off. Thank God ;)
bluesarahlou bluesarahlou 6 years 38 weeks
“The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love - and plenty of ice cream" :heart: I can agree with that!
bellaressa bellaressa 6 years 38 weeks
How does this taste, it seems to have too much going on. I love the renaming even if it's temporary.
stephley stephley 6 years 38 weeks
I keep getting a politically incorrect image of frustrated bachelorettes gorging themselves on this.
Roarman Roarman 6 years 38 weeks
I love Ben & Jerry's even more now.
T-S T-S 6 years 38 weeks
Just to rub it in? "Ohhhhh, snap! Dudes can get married, bitches! In yo' face!"
amybdk amybdk 6 years 39 weeks
Jessiebanana Jessiebanana 6 years 39 weeks
Oh yeah it's to rub it in, it's not about celebrating or anything positive like that :oy:...
tiabia tiabia 6 years 39 weeks
I :heart: this idea!!!!