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Timbaland feat. Justin Timberlake - Carry Out
Saved 4/11/08 to dirrtyhoney

Color Psychology - What Colors Represent?


Color plays such an important role in our lives whether we realize it or not. It has the ability to influence our feelings and emotions in a way that few other mediums can. It can control our moods and thoughts. Color has the ability to make us feel happy, depressed, excited, relaxed, hungry and creative.

We are faced with color choices all the time wither we realize it or not. The first crucial decision of the day usually comes in the morning when decide what to wear. Often times we will pick our clothes out based on the color of the mood we are feeling or wish to portray that day. The colors that we choose to show the world are often a direct reflection of personality.

Red is a very strong color. It is a noticeable color that is often used on caution and warning signs. It is often associated with stop or “beware”. It’s a hot color that evokes a powerful emotion of passion, lust, sex, energy, blood and war. Red is a good color to use for accents that need to take notice over other colors. Red is often used in flags for nations, as it is a symbol of pride and strength. It is also a sporty color that many car manufactures choose to showcase their signature vehicles in.
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Orange is a combination of Red and Yellow. It is also a bright and warm color. It represents fire, the sun, fun, warmth and tropical images. It is considered a fun light color that has appetizing qualities to it. Orange increases oxygen supply to the brain and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Any design relating to the tropics, something fun, easy going and youthful should incorporate some type of orange into the design. A darker, richer shade of orange can be associated with autumn.
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Yellow is the brightest color to the human eye. It represents youth, fun, happiness, sunshine and other light playful feelings. It is a cheerful energetic color. Yellow is often used for children’s toys and clothes. Yellow is often hard to read when placed on a white background so designers must be careful when using yellow that it isn't’t too hard to read or notice. Though yellow is a bright cheerful color as it starts to darken it however quickly becomes a dirty and unpleasant color. Yellow can also be associated with being scared and cowards. The term “yellow belly” is proof of that.
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Green is the color of nature and health. It represents growth, nature money, fertility and safety. Green is a relaxing color that is easy on the eye and has a healing power to it. It is often used to represent anything having to do with health. Many pharmaceutical and nutritional companies use green in their logos and material to advertise safe natural products. Dark green is commonly associated with the military, money, the financial and banking. However it can also be associated with being new or inexperienced as being green or a “green horn”. Green is becoming a very popular color in design for web site's.
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Blue is a cool calming color that shows creativity and intelligence. It is a popular color among large corporations, hospitals and airlines. It is a color of loyalty, strength, wisdom and trust. Blue has a calming effect on the psyche. Blue is the color of the sky and the sea and is often used to represent those images. Blue is a color that generally looks good in almost any shade and is a popular color among males. Blue is not a good color when using it for food as there are few blue foods found in nature and suppresses the appetite.
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Purple combines the stability of blue and the energy of red. Throughout history purple has been associated with royalty, nobility and prestige. It symbolizes mystery, magic, power and luxury. Purple is often used to portray rich powerful kings, leaders, wizards and magicians. Purple combined with gold can be flashy and portray wealth and extravagance. Light purple and pink is good for a feminine design and is a popular color among teenage girls. Bright purple along with yellow is commonly used in promoting children's products. It gives the appearance of something that is fun and easy to do.
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Black is often a color used to portray something evil, depressing, scary or even death in the western civilization. It has negative imagery with it at times such as “black mail” “black list” “black hole” etc. Black is also a very powerful color that also portrays one of class elegance and wealth. Many classy clothing is designed in black from the “power suit” to the “sexy black dress” to formal “black-tie attire”. Black combined with other colors can have a very strong statement. Black is a color that can fit into almost every design to add contrast, type and make the other colors stand out more.
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White is often associated with being pure, clean, fresh and good. The color of a fresh snowstorm brings up images of a peaceful and pure winter scene. White is a common background for Webster's as it is easy to read black or dark text on it. When used with a design using lots of negative space it gives a very clean look to it. White is also used lots for charities and non-profit organizations to denote something good and positive. Hollywood often portrays their characters in white as being good; the white horse, the cowboy with the white hat, the white wizard etc. White usually is associated with being pure and almost heavenly. White is associated with hospitals, doctors, angles, heaven.

So,what's your favourite color?

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Timbaland feat. Justin Timberlake - Carry Out