Lolita culture
In Japan it is mass-marketed and has wide visibility particularly in the streets of Tokyo and Osaka, on television, in manga (see Paradise Kiss by Ai Yazawa for an example of gothloli inspired manga) and computer games.
Lolita (ロリータ・ファッション, roriita fasshon) is a fashion subculture in Japan that is primarily influenced by Victorian children’s clothing as well as costumes from the Rococo period.