Beauty Product Junkies
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San Francisco, Day Two: Layer Up
Saved 2/20/11 to Beauty Product Junkies

Roux Violites Bleach!


This is Roux Violites Bleach powder, for lightening your hair- you can either apply a more natural light shade over it or go for the platinum look. Originally the only  reason I bought it was because it was on sale, but now it's my go-to brand. It's comparable to 'blue' based bleaches in price, at my local beauty supply shop (Sally's) it's about 50 cents cheaper than the others.


It's 'mint-scented' which sounds hokey, but it makes a world of difference! Seriously this product does not smell like bleach at all, it's amazing. It's not as strong as some other bleaches; I've read other reviews saying it doesn't work and you have to leave it on for hours and it still doesn't work, which is not quite my experience. I have thick, dry, curly hair and I use a 30 volume developer and leave it on for about half an hour. YES that is longer than with other bleaches BUT it doesn't fry my hair the way other bleaches do. I go with the full bleach-blonde look and to get rid of my dark roots I put it all the way down to my scalp, and there is no irritation.


I would highly recommend this product to anyone who wants to lighten their hair without the traditional toxic bleach fumes and without toasting their hair completely.

Austin-Chica Austin-Chica 3 years 5 weeks
I LOVE this bleach. Very gentle. I have to leave in on for 40 minutes then run the blow dryer over the foils for 2 or 3 minutes on HIGH heat, put a plastic cap on and sit for an additional 15 -20 minutes. Some people take longer or shorter. This does not fry my hair - but also, I have very strong hair. I mix it with 40 developer. I have to do all of this to get my to lift past the yellow stage to white. Some pieces stay pale yellow then I put lavender manic panic on. I only do halo hair is all shades of blonde....looks like Ive been summering in bondi beach in Australia. It's a nice look.
Bettye-Wayne Bettye-Wayne 5 years 1 week
Yes this product is much more gentle than other bleaches I've tried! Just used it again the other night, honestly I think the total processing time was closer to 40-45 minutes- when most bleaches take less than 20. But the gentleness and the lack of fumes when dyeing make the long wait worth it!
reeskies reeskies 5 years 1 week
i wanna try it. I hate other bleachers that just fry your hair like crazy