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Yoga Off the Mat Shares His "Yoga Manifesto"


Here's an excerpt of what OnSugar blogger Tom Le from yoga off the mat has to say about the money-making side of the yoga industry.

Recently a friend of mine forwarded a recent New York Times article called A Yoga Manifesto. You can read it yourself, but I can sum it up for you by saying that it's about the commodification of the yoga industry and how a few grassroots pioneers are opening studios that move away from that idea.

I can't help but support the new wave of non-capitalistic yoga. I practiced with Rusty Wells for many years, and his new studio in the Mission, Urban Flow, is a great example of how a studio can be about YOGA . . . and nothing else (well, except a big fat yoga scene).

However, I thought long and hard about this article and have to play devil's advocate for a bit. There are two sides to every story, of course. And, as most of my friends will tell you, I am very opinionated!

The article talked about how yoga has become big business. A 2008 poll commissioned by Yoga Journal magazine concluded that yoga is now a $5.7 billion dollar industry (which, for those of you cynics, means millions of jobs have been created in the yoga industry).

The article also shed a negative light on Lululemon (a successful company that makes high-end yoga clothes), Manduka (manufacturer of a high-end yoga mat that costs about $100), yoga studios that charge $20 per class, and well-known "celebrity " teachers like Rodney Yee, Baron Baptiste, David Life, and Sharon Gannon.

To find out Tom's response to the NYT article and what he really thinks of Lululemon, high-priced yoga studios, and Manduka, check out yoga off the mat. And why not start your own OnSugar blog? Your posts could be featured here on FitSugar.

Kword55 Kword55 5 years 15 weeks
Thank you Tom, what an intelligent and witty article. I too love LuLeLemon and don't want to feel ashamed of that. Luckily the corporate world melts away when I enter the yoga studio and that is what the practice is all about to me.