The 'beauty water' that claims to clear acne: is it for real?
I've always been wary of gimmicky bottled water - remember that ridiculous slimming water that Nestle launched a few years ago? They said it contained natural sources of calcium and magnesium to expel toxins and help you stay in shape. Er yeah, like this was the first mineral water to ever contain calcium and magnesium?! And then there was Blue Water, which cost a ludicrous £11 per litre and promised to improve wellbeing. It was invented by an Austrian naturalist who claimed he had "removed the negative memories from the water and transferred beneficial energy patterns to it." Hmmm...
... Today I heard about this new bottled 'beauty' water which has just come out in the UK. It's called Beauty Water and its manafacturers say it can clear acne and make your complexion smoother and more radiant.
The magic ingredient they say, is Praventin, 'a bioactive protein which is rich in Lactoferrin, a substance which supports the complexion by reducing the inflammation associated with acne blemishes and the bacteria that cause them.'
Apparently in two separate studies, Praventin was clinically proven to reduce blemishes by 95% within two months when testers took 200mg of Praventin per day. Each bottle contains 100mg of Praventin. You are allowed to drink up to two bottles per day so you could get the RDA as well as hydrating at the same time!
I have to admit I'm kinda tempted to try it - a) because I suffer from breakouts, and b) because the bottle is really pretty.
What do you guys think? Beauty Water or 'BS' Water?!
Ps. It costs £1.29 a bottle - for more info go to www.workswithwater.co.uk