No matter what industry you work in, everyone knows that business card printing is a necessity when meeting new clients.
With the sluggish economy and everyone holding on to their last dollar, it can seem impossible to plan a low-cost memorable wedding.
Beyond Skin is an ethical footwear label that was founded in 2001 in response to the challenge of combining style and fashion with a cruelty-free lifestyle.
According to The Copywriting Maven, using pink in direct mail is a classic technique due to the connotations of the color:
Neutral Pink
• pink is for girls
• real men wear pink
• Pink, the singer
Good Pink
• “in the pink” means you feel well
• “tickled pink” means you’re happy
• cheeks “pink up” when we’re feeling better
• pink is the color of the good fight against breast cancer
Bad Pink
• “pink slip” means you’re fired
• pink is the color of the “late payment notice”
Because of these connotations, The Copywriting Maven believes that any marketing piece can be better if it’s got some pink to it.